Web3

There’s nothing more satisfying for a marketer than growth. New users. Viral campaigns. Revenue. Finding product-market fit. A job well done, evidenced by a beautiful chart of sales, users, and conversions moving up and to the right every month. Here at Raleon, we believe in celebrating these successes and sharing them with your coworkers, community …

4 Marketing Dashboards Web3 Projects Should Be Reporting Every Month Read More »

The fundamental principles of a successful growth plan are not so different between Web2 and Web3. Understand what your users and buyers really care about. Engage with them in compelling ways that demonstrate your value. Measure and optimize the results. What makes Web3 so different and powerful is the depth of personalization you can offer …

15 Engagement Tactics That Drive Insane Web3 Growth Read More »

There’s nothing more satisfying for a marketer than growth. New users. Viral campaigns. Revenue. Finding product-market fit. A job well done, evidenced by a beautiful chart of sales, users, and conversions moving up and to the right every month. Here at Raleon, we believe in celebrating these successes and sharing them with your coworkers, community …

4 Marketing Dashboards Web3 Projects Should Be Reporting Every Month Read More »

web2 and web3 have many differences, but they also share quite a few similarities from their early days. Most notably is the need to transition from surface level, or sometimes vanity metrics, to metrics that are core to the fundamental success of a project. While big number metrics like tracking unique visits, or unique wallets, …

10 Web3 Project Metrics To Help Drive Growth Read More »