Build the Ultimate Web3 Marketing Stack With These 40 Tools

Behind every successful campaign is a marketing stack that helps marketers understand user behavior and preferences and make data-driven decisions. 

But if you’re trying to promote your web3 game or product, the regular web2 marketing tech solutions won’t prove enough. 

Of course, Facebook and Google have many restrictions around promoting web3 products. But that’s not all. A major problem with web2 martech solutions is that they aren’t compatible with web3 data. 

That’s because most web3 user activity is on-chain. And web2 marketing tools cannot help you understand this data, set up marketing campaigns, or optimize them for the best results.

That’s why you need a web3 marketing stack.

But what is a web3 marketing stack and what web3 marketing tools can you use?  

In this article, we explain what a web3 marketing stack is and list down more than 40 of the best marketing tools that can be a web3 marketer’s best friend. 

What is a Web3 Marketing Stack?

A web3 marketing stack is a collection of tools, technologies, and strategies specifically tailored for marketing in the web3 ecosystem. Web3 marketing stack enables marketers to effectively promote their web3 product and engage with users on the decentralized web. 

Some tools in a web3 marketing stack may also help you understand customer journeys across on-chain and off-chain platforms. That means you get access to strategies and insights from web2 and web3.

One reason you need a separate marketing stack for web3 marketing is that on web3, there are no emails, phone numbers, or even cookies. Every user is a pseudonymous crypto wallet. Besides, user privacy and data security are some of the fundamental ethos of web3 platforms. 

So, there’s little that marketers can do on web3 if they use the traditional web2 marketing stack.

But users are still users. So, as a business, you still need a way to communicate with them, understand their needs, persuade them to use your service, and keep them engaged over time.

This is where a web3 marketing stack comes in and solves your web3 marketing woes. 

Let’s now dive into some of the best web3 marketing tools. 

Web3 Marketing Stack

Here’s a comprehensive list of web3 marketing tools that you can use to promote your projects, engage with users and thrive in the web3 ecosystem. 

Push Notification Delivery Systems

Push notifications play a crucial role in a marketer’s arsenal. They enable effective customer engagement, higher conversion rates, and reduced churn.

According to Moengage, push notifications improve sign-up rates by up to 6x and retention rates by around 3x to 10x. 

So, every mobile and web application incorporates push notifications and runs push campaigns to maintain top-of-mind awareness among users.

However, you can’t use Apple Push Notifications Service (APNS), Firebase Cloud Messaging (FCM), and other centralized infrastructure for setting up push notifications on your decentralized applications. 

Besides, web3 applications work on the blockchain, so sending notifications to users on dapps is different from traditional applications in a few ways.

For starters, the event that triggers a notification is emitted by a smart contract and delivered through users’ wallets and not their devices like in web2 applications. 

Also, web3 users use a variety of wallets to interact with blockchain applications. 

These wallets can vary greatly in terms of their features, interfaces, and underlying technology. 

As such, ensuring that a notification is received and correctly displayed across all these different wallets is impossible with web2 push notification tools. 

Another challenge of building a notification system is interoperability between blockchains.

While there are only a handful of operating systems in the web2 world, web3 has a diverse ecosystem of blockchains that use different smart contract languages. 

For example, Ethereum uses Solidity while Solana uses RUST. This makes it difficult to create a notification system that can interface with smart contracts across multiple blockchains. 

These challenges are only the tip of the iceberg. Having developers code a notification delivery system from scratch would require plenty of time and effort. 

That’s why it’s important to use dedicated web3 push notification delivery systems that effectively operate across different blockchains. Here are some notable examples to consider:

  1. Notifi 
  2. Push Protocol

In combination with these messaging protocols, you may also use a tool like Raleon to send custom in-app messages to users.

Ad Networks

Effective marketing means reaching the right audience at the right time with the right message. 

Organic content publishing and distribution platforms help you achieve this. But  

ad networks enable you to reach larger and more specific audiences as they aggregate ad spaces from multiple publishers.

However, using web2-based ad platforms means you’d have less accurate data due to new privacy features and updates, and deal with click fraud. 

Besides, most web2 ad networks are walled gardens — they limit the data they share with you, making it difficult to obtain a comprehensive audience overview or measure performance across various platforms.

Web3 ad networks address these issues easily. They leverage decentralized ID solutions to ensure that the impressions and clicks you get on your ads are from real people. 

Plus, they incentivize data-sharing with token-based rewards, and get the user’s consent before acquiring their data, leading to improved data accuracy. 

Some of the best web3 ad networks include:

  1. Slise 
  2. Hypelab 
  3. Fuul

Content Publishing and Distribution

One of the best ways to grab the attention of potential users and expand the visibility and reach of your web3 product is to tap into existing communities and join their conversations. 

Content publishing and distribution platforms help with this. They provide the necessary tools and infrastructure to showcase, distribute, and promote various types of content, such as articles, blog posts, videos, and podcasts. 

Social media apps like Twitter and Reddit and blogging sites like Medium fall into this category. You can’t afford to ignore these platforms as a majority of the web3 populace hangs out on places like Twitter and Reddit. 

However, you should also not ignore the web3 audience across web3 content platforms for long-form and short-form content.

Here are a few of them:

  2. Steemit

On-chain analytics

You can’t improve what you can’t measure. This holds good for every aspect of your business, including marketing. 

That’s why analytics tools are so important. They provide the means to:

  • Measure the performance of marketing campaigns across various channels 
  • Monitor competitors and analyze their strategies
  • Test different approaches and optimize marketing campaigns

Consequently, this helps you understand what’s working and make continuous improvements to your marketing campaigns. 

It also helps you stay ahead of the curve by identifying trends and strategizing campaigns accordingly. 

But web2 marketing tools cannot track on-chain activity associated with web3 wallets or identities. 

So, web3 on-chain analytics tools track pseudonymous user wallets to understand how users interact with a dapp.

Some of them even keep track of the crypto market, tokens, and cryptocurrencies so you can understand the general market sentiment and tailor strategies accordingly. 

Here are some of the most commonly used on-chain analytics tools:

  1. Dune Analytics
  2. Nansen
  3. Messari
  4. Crypto Quant

These tools may seem somewhat technical to use. In that case, you can always rely on Raleon’s analytics and attribution to find the best on-chain data in real time. You can also directly use this data within Raleon to set up campaigns, create action prompts, and much more.


66% of consumers say they won’t make a purchase if the content they receive is not personalized. 

So, you need to create personalized marketing campaigns to retain your customers,  keep them engaged, and incentivize them to make a purchase. 

But personalization extends far beyond using a customer’s name. It involves understanding individual user behaviors, preferences, and needs, and delivering content and experiences tailored to them. 

This is where Customer Relationship Management (CRM) tools come in. They collect a wealth of customer data businesses can use to understand user behaviors and create highly targeted campaigns to engage them.

In addition, they automate repetitive tasks like sending follow-up emails, scheduling social media posts, or tracking customer interactions. 

As a result, marketers can focus on activities that move the needle instead of spending time on redundant tasks. 

There are several web2 CRM tools on the market to automate tasks and improve productivity but you can’t effectively use them for your web3 project. 

This is because they can’t integrate with decentralized networks to analyze user activities on-chain and trigger actions based on predefined conditions like their web3 counterparts.

For instance, if a user makes a purchase or completes a transaction on a web3 platform, the CRM and automation tool will:

  • Trigger the execution of a smart contract that verifies the transaction 
  • Updates relevant records, and 
  • Initiates any necessary actions, such as sending a confirmation email, updating user balances, or triggering downstream processes like order fulfillment or rewards distribution.

Here are some popular web3 CRM tools that help attract more users, grow your community, drive on-chain sales with personalized campaigns, and optimize your marketing efforts:

  1. Kazm
  2. Spindl
  3. Merlin
  4. Garden Intel
  5. Cookie3

Quests and community building 

Customer acquisition costs (CACs) have increased by at least 60% in the past five years as the demise of third-party cookies and privacy regulations have made it difficult to target the right audience. 

Even in the future, it’s unlikely that these regulations will become less stringent because consumers have become more conscious of the data they share with brands. 

That means CACs may not decrease any time soon. But you’ll need to keep acquiring new users to grow your web3 project. 

So, you need to improve the value of your existing customer base to offset your CAC. Engaging your community through quests helps achieve this balance as it keeps users engaged and hooked in the long run. 

Quests can be a powerful tool in the web3 growth toolbox. They can drive meaningful new users to your dApp, help grow your Twitter followers and Discord server size, expose web3 natives to your game, product or service, and even reward your best users for their loyalty and support.

Here are a few tools you can use to design and launch quests:

  1. RabbitHole
  2. Layer3
  3. Sonder
  4. ‍3mint_nft‍
  5. HangXYZ_‍
  6. Chainvine_xyz‍
  7. Zealy
  8. ZeroDrop

The problem with these platforms, however, is they require web3 projects to redirect their users to the quest platform to participate in the quests. That means, most users would earn the rewards from quest without associating it with your brand. This adds little to no value to the brand. 

This is where Embedded Quests by Raleon come into play.

Embedded quests allow you to integrate quests into your application or web platform. That means, you can align your quests with your brand and values, and personalize it for each user based on their activities. The fact that it’s always on your platform means that the user’s brand recall becomes stronger, aiding your brand’s growth.

Moreover, Raleon analyzes on-chain and off-chain user behavior and helps you personalize quests easily. You can thus achieve better conversion rates, user retention, and stronger loyalty without relying on external websites and paying high fees.

Public Relations

Promoting a product to an audience who doesn’t know they have a problem is challenging. 

Let’s say you have to promote a decentralized data marketplace like the Ocean Protocol. 

In this case, data publishers don’t know they can securely sell or share their datasets in a decentralized manner in the first place.

So, they’re not going to search for “decentralized data marketplaces” or “Ocean Protocol” on Google. 

That means you need to meet your audience where they are. Posting on social media may work but you can’t trust the algorithm to distribute your content to a large audience especially if you’re just starting out. 

However, leveraging established news outlets such as Coin Telegraph and CoinDesk, is a sure-shot way of getting in front of a wide audience and gaining traction. 

But to get the attention of the journalists who will help get the word out about your project, you need a PR agency. We’ve listed some of the best ones below:

  1. Market Across
  2. Serotonin
  3. Lunar Strategy
  4. Wachsman
  5. HYPE

Community Management Tools

Communities are the driving force behind successful web3 projects. They spread the word about your project, help you acquire new users, and enable you to build trust and credibility in the web3 space. 

When you’re just starting out, it’s easy to keep community members actively engaged. But as your community grows it becomes difficult to manage discussions, inquiries, and feedback manually. 

Community management tools provide features like chat platforms, forums, or social media management tools that streamline communication channels. 

This makes it easier to address questions, share updates, and facilitate meaningful interactions between the project team and the community.

Furthermore, community management tools offer features for community engagement and gamification. 

They allow you to organize events, competitions, or incentive programs to keep the community active and drive more engagement. 

Another crucial aspect of community management tools is their analytics and tracking capabilities. They provide insights into community growth, important project metrics, sentiment analysis, and user demographics. 

These data-driven insights help you understand your community better, identify trends, and make informed decisions to enhance the overall community experience and drive strategic project development. We’ve listed some of the best community management tools below:

Web3 Marketing Communities 

If you want to stay ahead of the curve, leverage the expertise of industry leaders, expand your network, and stay updated on the latest web3 trends, you must join a web3 marketing community. 

For instance, Apple’s New XR headset became all the rage a while ago as it’s said to change the way we design the Metaverse

This is a step forward in the Metaverse space. More and more users will enter the Metaverse, which would necessitate the adoption of new ad formats in the space.

Since advertisements in the Metaverse space are a relatively new concept, it’s unlikely that you’ll find valuable resources online to guide you. 

Thus, seeking guidance from a professional who has successfully run ads in the Metaverse is crucial in developing an effective advertising strategy for your project, and web3 communities can help with this. Here are some of the popular web3 marketing communities:

Communication and messaging tools 

One key part of web3 marketing is getting on community calls to discuss the details of a project’s future course. But how do you do that?

Zoom? Google Meet?

Well, they have enabled remote work and collaboration. But their biggest limitation is they’re centralized and lead to data privacy and control issues.

For instance, in 2022, security researchers discovered multiple vulnerabilities that allowed remote attackers to join meetings, edit, and delete audio and video files of attendees at will. 

You need a better, decentralized, and more privacy-focused. That’s where web3 communication and messaging tools come in. They provide the benefits of web2 tools such as ease of collaboration, and fix privacy and security risks by integrating with decentralized storage solutions.

They also work seamlessly with other decentralized applications and services and offer features like token gating. Here are some of the best web3 communication and messaging tools:

Marketing automation 

A marketing automation tool is a software platform designed to help marketers capture leads, develop relationships, and move prospects through the sales funnel without much manual effort. 

There are many marketing automation tools in web2. But once a user connects their wallet and goes on-chain, it’s impossible for these tools to track their activity or customize campaigns according to their activity. 

This is where web3 marketing automation tools like Raleon come in. Here’s how you can use Raleon:

  • Comprehensive data: Access on-chain and off-chain data and get a clear idea of where your users are coming from. 
  • Action prompts: Create personalized pop-up messages to engage at-risk users and prevent them from churning. 
  • Audience builder: Segment users based on criteria like their last visit to your dapp, NFTs they hold, crypto tokens they’ve traded, and so on.

That’s not all. There’s a lot more you can do with Raleon, ranging from setting up airdrop campaigns like the highly successful Blur airdrop, creating quests to engage users, setting up customized loyalty programs, and analyzing and optimizing results.

The best part is, you can do all of it without code and from a single user-friendly dashboard that feels like web2 but is power-packed with tools to ace web3 data and marketing.

Stay Ahead of the Curve With a Web3 Marketing Stack

Web2 martech tools have their limitations and are incompatible with the tenets of web3. Also, the web3 ecosystem comes with its unique challenges. 

This is why you need a web3 marketing stack with web3 native tools. All the tools mentioned above help solve these unique challenges and help you acquire new users and improve retention. 

Raleon is one such tool. It’s a marketing automation platform that helps you understand user preferences and engage users through multiple types of marketing campaigns. 

To learn how Raleon can improve the conversion rates of your campaigns and drive web3 business growth, contact us today. 

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